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Facebook’s Advertising Changes and Impact on Mortgage Lead Generation

facebook Marketing Facebook's Ad Changes & Mortgage Lead Generation Don't Miss Out, Sign Up for Great Marketing Content   Facebook's Changes Will Impact Mortgage Lead Generation  Facebook stated anyone placing housing, job, or credit ads will not be able to target users by age, gender, or zip code. Facebook dropped targeting by “multicultural affinity,” an option that could be used to exclude users by race. Overview of Facebook's Changes The company's ad practices came under review after articles published by ProPublica demonstrated how advertisers can exclude, as Facebook labels it, "ethnic affinities" from their ads.  Further legal action from civil…

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