Amazing New Lead Generation Technology

Post author:Thomas Shaw
Post published:May 23, 2019
Post category:Articles

Lead generation technology keeps advancing and to continue to keep your cost per lead down and conversion up, you need to be aware of new trends.

Strategy versus Execution

Top 5 lessons in Data Management

Post author:STEPHEN GAGLIANO
Post published:May 14, 2019
Post category:Articles

The Top 5 lessons in data management, You Can’t Afford to Miss.

Facebook’s Advertising Changes and Impact on Mortgage Lead Generation

Post author:Thomas Shaw
Post published:April 18, 2019
Post category:Articles

facebook Marketing Facebook's Ad Changes & Mortgage Lead Generation Don't Miss Out, Sign Up for Great Marketing Content Facebook's Changes Will Impact Mortgage Lead Generation Facebook stated anyone placing housing, job, or credit ads will not be able to target users by age, gender, or zip code. Facebook dropped targeting by “multicultural affinity,” an option that could be used to exclude users by race. Overview of Facebook's Changes The company's ad practices came under review after articles published by ProPublica demonstrated how advertisers can exclude, as Facebook labels it, "ethnic affinities" from their ads. Further legal action from civil…

5 Tips for Amazing Hashtag Results

Post author:Thomas Shaw
Post published:March 28, 2019
Post category:Articles

Hashtags are great for branding, engaging with your audience and for marketing campaigns. Here are the resources to get started. Is also important to know how, when and why to use them for the best impact. The good news is you don’t have to be a Digital Guru to figure it out: