Market research helps you understand your customers so that you can delight them (delighted customers buy way more).
Are customers really satisfied with your service? Could it be better? How? Why didn’t they re-order? Do customers want more personal interaction because you drive them to self-service channels?
If you ask your customers the right way and make it easy for them to respond, they will tell you.
elevenX helps you get answers by designing and delivering surveys at critical points throughout the customer journey.
If your questions require the richer understanding that qualitative research affords (If you really need to know ‘the why’), focus groups, interviews, intercepts and other qualitative tools can provide greater insight into the hearts and minds of your customers.