7 Surprisingly Easy Steps to Squeezing the Most Leads from Trade Events

7 Surprisingly Easy Steps to Squeezing the Most Leads from Trade Events Marketing That's Practical for your Trade Event Demand Generation Share on linkedin Share on facebook Share on twitter Share on pocket Share on email Share on linkedin LinkedIn Share on facebook Facebook Share on twitter Twitter Share on pocket Pocket Share on email Email Step #1 - Set the right expectations when it comes to leads from Trade Events It's a fact that depending on what your function is in a company; you will have a very different expectation of what to get out of exhibiting at a…

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Facebook’s Advertising Changes and Impact on Mortgage Lead Generation

facebook Marketing Facebook's Ad Changes & Mortgage Lead Generation Don't Miss Out, Sign Up for Great Marketing Content   Facebook's Changes Will Impact Mortgage Lead Generation  Facebook stated anyone placing housing, job, or credit ads will not be able to target users by age, gender, or zip code. Facebook dropped targeting by “multicultural affinity,” an option that could be used to exclude users by race. Overview of Facebook's Changes The company's ad practices came under review after articles published by ProPublica demonstrated how advertisers can exclude, as Facebook labels it, "ethnic affinities" from their ads.  Further legal action from civil…

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